This particular project is based on ratio analysis of cocacola international. The following three markets can be best applied to the coca cola company. Case study i running head case analysis of the cocacola. Another strategy could be to increase the product range of carbonated beverages from the cocacola company. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Equipments play a vital role in a performance of a company. The product was originally born in atlanta, georgia, in 1886 where dr. This paper performs a strategic analysis of the coca cola company, a leader in the beverage industry. Financial analysis of cocacola company research paper 1015. Cocacola sells syrup to bottling companies that do the hard work of manufacturing and distributing the product to consumers.
Then and now cocacola is listed as one of fortune magazines 2010 most admired companies and has consistently earned a place on diversityinc. This session, we will be conducting a strategic analysis of the cocacola company. However, to examine the ways in which the coca cola company has used marketing strategies to grow in the overseas. Cocacola company is one of the fastest growing multinational enterprises in nigeria. To supply customers with their soda, they follow strict regulations, adhere to customer demands, and use the best technology available. Organizational analysis entails carrying out evaluation on the processes of a company as well as those employed to run such processes. An evaluation of marketing strategies undertaken by coca. Coca cola company manufactures and sellspromote soft drinks and beverages so it has wide variety of market available to it. The above matrix indicates the kind of costs that coca cola have. This paper included a comprehensive pestal and swot analysis of coca cola company for guidance of students and scholars. Financial analysis of cocacola company introduction the cocacola company is the largest distributor, manufacturer, and marketer for the nonalcoholic syrups and beverage concentrates in the world and builds its own trademark in the world cocacola corporate site, 2008.
Coca cola is the most valuable company of the world and it includes as products fanta, coca cola zero, powerade, and minute maid the coca cola company, 2010. Internal analysis of the coca cola company management essay. To produce the worlds best known product, the coca cola company has to employ the highest quality processes and establish standards which guarantee the production of a standardised product which meets consumers high expectations each and every time they drink a bottle or can of coca cola. Complete version of coca cola pestel analysis containing discussion of remaining factors is available in coca cola company report. Founded in 1886, the cocacola company is the worlds largest beverage company. Ratio analysis of cocacola stocks return on equity. Competition from pepsico remains the main threat for coca cola.
The rationale behind this project is to analyze cocacolas current business model. Coca cola swot analysis 2019 business strategy hub. Coca cola international the cocacola company is the worlds largest company. Currently, the company is the biggest soft drink company on the planet.
Value chain analysis of coca cola term paper warehouse. Coca cola swot analysis 6 key strengths in 2020 sm insight. Major competitors of coca cola research paper example. Coca cola is a soft drink empire and serves customers around the world. Accordingly, political lobbying is a way that organisations can ensure that their views are heard or at least considered, where political contributions, trade associations and direct advocacy are all tactics employed by cocacola to ensure this cocacola, 2017. Any company that you take an example of, will have different product lines and within those product lines, there will be various products, the combination of which will give you the product mix of the company. Overview of coca cola leading the beverage industry for the third consecutive year, coca cola, a common household name known around the world, climbs to the 4th spot in fortunes 50 most admired companies in the world for year 2012. In a 7 to 10page paper, integrated your external and internal company analysis, completing a formal company swot. I hope my this effort will help other interested students. Linked here is a detailed quantitative analysis of the cocacola company nyse. Below are some highlights from the above linked analysis. The coca cola company the coca cola company started trading its shares on the new york stock exchange in the year 1919 coca, 20 with production and sales improving and increasing over the years. This pestle analysis of coca cola explains how various political, economic, sociocultural, technological, legal and environmental factors that affect it in the current global market. Its portfolio of products range from the traditional cocacola, carbonated soda water, bottled water, tea, sports drink and fruit.
Analysis of the cocacola company 1 analysis the coca. The cocacola company, american corporation founded in 1892 and today engaged primarily in the manufacture and sale of syrup and concentrate for. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. This coca cola swot analysis reveals how the company controlling one of the most iconic brands of all time used its competitive advantages to become the worlds second largest beverage manufacturer. Stakeholders of coca cola company include internal factors. Last year was not a good one for coke in which it lost market share to pepsi. The cocacola company has targeted young and sportsloving people by claiming the vitamin water as. The relevant costs, these will be the direct bases of decsions the company may make and these costs will be the determining factor if the organization would go on with the plan to outsource or maintain its current activity of having the bottling department inhouse. The cocacola company has targeted young and sportsloving people by claiming the vitamin water as healthier nutrientenhanced product, that is.
Faq nous repondons a vos questions cocacola en france. Pestel analysis on coca cola identifies market changes that are caused by political, economical, social as well as technological factors. Swot analysis of the company in which a key weakness is. Then and now 2 case analysis of the cocacola company. Jan 10, 2020 this coca cola swot analysis reveals how the company controlling one of the most iconic brands of all time used its competitive advantages to become the worlds second largest beverage manufacturer. Chapter v is the company analysis of coca cola company from 2009 to 20. Analysis of coca cola company essay 2697 words bartleby. To conduct competitive analysis of this company, we need to know its market shares, strategies, strengths and weaknesses, and its market position. Its portfolio includes a variety of carbonated and noncarbonated brands, including coca cola, diet coke, fanta, sprite, minute maid, powerade, and dasani. Chapter v is the company analysis of cocacola company from 2009 to 20.
Major case analysis carbonated soft drinks 33% of beverage industry already happening nationwide cocacola is. This paper will candidly conduct an internal analysis of the coca cola company. To produce the worlds best known product, the cocacola company has to employ the highest quality processes and establish standards which guarantee the production of a standardised product which meets consumers high expectations each and every time they drink a. Coca cola company include internal factors employees, managers and owners shareholders and external factors customers, suppliers and government. Coca cola enterprises is the primary producer of coca cola products in western europe, although it is headquartered in atlanta ga, and its stock is traded on the new york stock exchange nyse. The 7 th coca cola competitor is another one in this list which is not from the house of coca cola or pepsi. This paper performs a strategic analysis of the cocacola company, a leader in the beverage industry. The cocacola company analysis of cocacola company overview the cocacola company is the largest beverage company worldwide. Because of this, coca cola has come up with long term objectives. Conclusionlessons learned industry analysis adjust portion sizes market shares for types of beverages emphasize other products goal. New coke situation analysis founded in 1892, the cocacola company is known to have created the worlds bestselling soft drink. The cocacola company quotes, from inca kola, a sparkling beverage found in north and south america, and samurai, an energy drink available in asia.
Here is the swot analysis of coca cola updated in 2019 that will help you understand its business values, strengths, weaknesses, and revenue. As indicated in the part 2 of the slp project, the coca cola company is the largest company that manufactures, distributes, as well as sells nonalcoholic drinks globally. Coca cola is the largest beverage company of the world, and it provides consumers with more than five hundred different brands. Major case analysis carbonated soft drinks 33% of beverage industry already happening nationwide coca cola is. Firstly, we use financial analysis method to measure company financial situation. Lessons from a competitive analysis of coca cola and pepsi.
Organizational analysis the cocacola company introduction. Read this essay on business analysis of cocacola company. The swot and pestle analysis report of the coca cola company is a comprehensive analysis tool for all the appropriate internal and external factors that influence the brand and its operations. John smith pemberton, a local pharmacist, produced a caramelcolored liquid, and. Coca cola is a company that engages in the manufacture and distribution of over 300 brands of beverages. Its still the real thing a profile of the cocacola company matthew hartogh gbus 600 may 1, 2002. The bottling partners of coca cola play an important role to serve the people. Cocacola is a cola a type of carbonated soft drink sold in stores, restaurants and vending machines. Having been able to recognize the needs for a strategic management approach to handle the problems of coca cola with its operations in india, the article discussed how the company attempted to solve it through the use of perfect relations. Coca cola company is one of the fastest growing multinational enterprises in nigeria. History has shown that the coca cola company has touched so many lives since world war ii retroplanet2008. The nonalcoholic beverages brand coca cola operates in the global environment.
But during the last few years, cocacola is known for losing the largest racial. The outcome of this case is use a completed external and internal analysis of the coca cola company, in the completion of a swot. Over the past decade, cocacola has been experiencing a decline in sales due to increasing health and obesity concerns. Over the past decade, coca cola has been experiencing a decline in sales due to increasing health and obesity concerns. Cocacola, the worlds leading soft drink maker, operates in more than 200 countries and owns or licenses 400 brands of nonalcoholic beverages. A strategy to overcome this threat would be effective promotion of the cocacola companys products before sodastream enters the chinese market emphasizing on factors that sodastream has to somewhat push ahead of them.
The outcome of this case is use a completed external and internal analysis of the cocacola company, in the completion of a swot. The coca cola company pestel analysis is a strategic tool to analyze the macro environment of the organization. Internal analysis of the coca cola company management. Coca cola company research project for acc 412 presented to. Come browse our large digital warehouse of free sample essays. The coca cola brand is globally valued and recognized. The cocacola brand is globally valued and recognized. Analysis of the cocacola company is a complete and comprehensive analysis of the cocacola company, which includes an overview of the industry the company operates in, a pest framework analysis of the industry, and then moves on to analyzing the company itself. The cocacola company is an american multinational corporation, and manufacturer, retailer. Coca cola is a cola a type of carbonated soft drink sold in stores, restaurants and vending machines.
Linked here is a detailed quantitative analysis of cocacola company nyse. All these stakeholders have need and expectation from coca cola and consider that the company has to meet all their need and expectation. Coca cola international the coca cola company is the worlds largest company. The cocacola dividend has been paid continuously since 1920 and increased for 57 consecutive years. The cocacola company major case analysis by brian scheurer. This session, we will be conducting a strategic analysis of the coca cola company. This covers issues linked to structures, formalities and processes which are the major elements that drive change.
View coca cola analysis research papers on academia. Today, the world market has grown highly globalized. More information about the company is in this pestle analysis of coca cola. It markets more than 2,500 different beverages with more than 40 billion beverage servings consumed everyday. Because of this, cocacola has come up with long term objectives. Read this essay on business analysis of coca cola company. Amongst these, the flagship product which is the strongest coca cola competitor is dr pepper itself. Get the knowledge you need in order to pass your classes and more. Overview of cocacola leading the beverage industry for the third consecutive year, cocacola, a common household name known around the world, climbs to the 4th spot in fortunes 50 most admired companies in the world for year 2012. Coca cola co achieved increase in profitability, due to cost control. Since coca cola operates in more than 200 countries.
Coca cola is a brand that is highly dependent on governmental policies about sugar and caffeine consumption. Stakeholder analysis of coca cola company free essays. Coca cola is the most valuable company of the world and it includes as products fanta, coca cola zero, powerade, and minute maid the cocacola company, 2010. Analysis of the cocacola company research and markets. This is the basic explanation of how to analyse the product mix of any company. Swot and pestle analysis of coca cola essay 4168 words. Coca cola is highly involved in political lobbying, as stated on their website. Changes in the macroenvironment factors can have a direct impact on not only. Mar 01, 2015 after 70 years of immense success with a single brand coca cola, the company expanded with new flavors. History has shown that the cocacola company has touched so many lives since world war ii retroplanet2008. However, to examine the ways in which the cocacola company has used marketing strategies to grow in the overseas.
Dr pepper snapple group has a combination of some wellknown brands such as 7 up and rc cola. The coca cola company quotes, from inca kola, a sparkling beverage found in north and south america, and samurai, an energy drink available in asia. Companies are doing business across large regions spanning several. Swot analysis of coca cola company essay 780 words 4 pages. Ratio analysis of cocacola free download as powerpoint presentation. The report also contains application of swot, porters five forces and valuechain analyses on coca cola, along with analysis of coca colas marketing strategy and companys approach towards corporate social. Presented by samrat hossain mamun israr uddin masum khan khaled shaifullah we are new moon 2. However, in the 1970s, cocacola was rivaled by pepsicola, a competitor offering a substitute product. Cocacola is highly involved in political lobbying, as stated on their website. Nov 06, 2012 coca cola company research project for acc 412 presented to. Aug 12, 2015 sample essay on pestel analysis on coca cola. Coca cola, the worlds leading soft drink maker, operates in more than 200 countries and owns or licenses 400 brands of nonalcoholic beverages. In coca cola swot analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. I have analyzed two years financial performance of coke i.
Nov 08, 2012 financial analysis of coca cola company introduction the coca cola company is the largest distributor, manufacturer, and marketer for the nonalcoholic syrups and beverage concentrates in the world and builds its own trademark in the world coca cola corporate site, 2008. Group members wajid ali 3335 haris riaz 3382 presented to. Analysis of the coca cola company is a complete and comprehensive analysis of the coca cola company, which includes an overview of the industry the company operates in, a pest framework analysis of the industry, and then moves on to analyzing the company itself. Competition from pepsico remains the main threat for cocacola. Coca cola co ko fundamental analysis, stock research. Secondly, we use special financial equity valuation models to determine the company stock intrinsic value. For coca cola company equipments are very important because they are serving a large number of people every day. After 70 years of immense success with a single brand coca cola, the company expanded with new flavors. Lensemble des analyses etou recommandations presentes sur le forum boursorama sont uniquement elaborees par les membres qui en sont emetteurs. The global environment subjects a corporation to several pressures. The coca cola swot analysis report highlights the internal strengths and external opportunities that can be incorporated to overcome its.
An evaluation of marketing strategies undertaken by coca cola. The 7 th coca cola competitor is another one in this list which is not from the house of cocacola or pepsi. Analysis of the cocacola company 1 analysis the cocacola. In mass market the seller massproduces, mass distributes and mass promotes one product to all buyers. It offers its services in over 200 countries worldwide. The company has established its business in over 200 countries internationally, 20. Cocacola, a company that developed in in 1886, has the most known and admired trademark around the world. Swot analysis is a proven management framework which enables a brand like coca cola to.
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